What is Remarketing?
Advertise to visitors who left your website without buying or getting in touch. Remarketing ads can be used across any Google Ads network: Search, Shopping or Display, and as you’ll know that these visitors have shown a bit of interest, you can bid higher.
How it works
Setting up remarketing on the search or shopping network is done using custom audiences from Google Ads or Analytics, which can be tailored depending how these visitors have interacted with your site. Ads will only show to these audiences, so you can specify different marketing messages, knowing that they have a higher likelihood of a conversion.
Dynamic remarketing is a type of remarketing, which uses slight changes in your website code to show image ads of the products or listings that were visited by the user. It’s effective for eCommerce merchants to drive traffic back to product pages.